GHG Consulting
Strategic growth and commercial advisory for data-driven sustainability businesses
About GHG Consulting
Our Mission
Our Services
Our Services
GHG Consulting works with technology-enabled organisations operating in complex, regulated markets to translate data, sustainability insight, and innovation into commercially viable products, partnerships, and growth strategies.
Our Services
Our Services
Our Services
GHG Consulting provides strategic and commercial support to organisations navigating growth, change, or market entry. Our work typically focuses on commercial strategy, product commercialisation, and partnership development, with a particular emphasis on data-driven and technology-enabled sustainability solutions.
Our Vision
Our Services
Our Vision
We believe a decarbonised world will be achieved not only through ambition, but through execution. GHG Consulting’s vision is to help organisations turn sustainability goals into practical, commercially viable outcomes, aligning environmental responsibility with economic resilience and long-term value creation.
Our Work
GHG Consulting supports organisations at critical points of growth, change, or market entry. Our work typically spans strategy, commercialisation, and partnership development, with a focus on clarity, execution, and measurable outcomes.
Commercial Strategy & Go-to-Market
- Defining target markets, customer segments, and value propositions
- Shaping go-to-market strategy for data-driven and technology-enabled products
- Supporting leadership teams with evidence-based commercial decision-making
Product Commercialisation
- Supporting the commercialisation of technology-enabled products across regulated global markets
- Translating complex data, sustainability insight, and regulatory frameworks into commercially viable offerings
- Working closely with product and technical teams to align market needs with delivery
Partnerships & Business Development
- Developing and structuring strategic partnerships to support market expansion and adoption
- Engaging enterprise stakeholders through consultative, strategy-led conversations
- Supporting pipeline development and long-term revenue strategy
Our Approach
At GHG Consulting, our approach is practical, collaborative, and grounded in trust. We work closely with leadership teams to understand the realities of their organisation, their market, and the constraints they operate within, before offering advice or direction.
Integrity underpins how we work. We believe effective strategy is built on clarity and honesty, not over-promising or generic solutions. Our role is to help clients make better decisions, grounded in evidence, commercial reality, and long-term value.
We focus on execution as much as intent. Strategy only matters if it informs day-to-day decision-making, aligns teams, and leads to measurable outcomes. Our work is hands-on and embedded, often sitting at the intersection of leadership, commercial, and product teams to ensure ideas translate into action.
Collaboration is central to our work. We operate as a strategic extension of our clients’ teams, valuing open dialogue, shared ownership, and thoughtful challenge. By working in this way, we help organisations navigate complexity and deliver sustainable growth without losing sight of their broader mission.
Our People
George Griffiths
GHG Consulting was founded by George Griffiths, a strategically focused commercial leader with over a decade of experience shaping go-to-market strategies, building enterprise partnerships, and scaling data-driven products across global markets.
George has held senior roles across sustainability, logistics, and global data businesses (including at Amazon and S&P Global), working with leadership teams to translate complex market dynamics into clear commercial strategy and execution. His experience spans early-stage technology businesses through to large, global organisations, with a consistent focus on operating at the intersection of product, commercial strategy, and technology-enabled delivery.
Alongside advisory work, George is an experienced public speaker and writer, regularly engaging industry stakeholders through conferences, media, and thought leadership. He has been featured by the BBC, the Financial Times, and international trade media, and has led senior-level discussions and produced bespoke analysis for C-suite audiences at FTSE 100 and S&P Global 500 companies.
George holds a BSc in Geology from Cardiff University, which laid the foundation for his career in energy, sustainability, and global markets.